Why Every Artist Needs a Confession Booth

Naming Our Truths as Creative People

You’ve just stepped into a confession booth, but don’t worry: I’m not a priest, and you don’t have to share your sins with me. This is a different kind of confession. I want to know your deepest fears and greatest hopes as a writer, artist, musician, leader, designer, or other creative role. What’s your deep […]

How to Develop a Book Concept That Has Bestseller Potential

Identifying Readers’ Needs to Make Sure They’ll Be Attracted to Your Book

Recently a writer friend told me about her desire to write a book that wakes people up. “Everybody’s asleep,” she said, “they need to be woken up!” “OK,” I said, “but look at it from your readers’ perspective. What’s the need they would tell you they have that you want to help them with?” We […]

4 “Aha!” Strategies for Enhancing Your Writing

Simple Steps for Creating Epiphany Moments for Your Readers

Few videos are more mesmerizing to me than those that feature people who go from not being able to do something to suddenly doing it. In the following video, for example, an older colorblind man puts on special glasses and is able to see color for the first time. This is a beautiful example of […]

5 Ways Stories Can Make Your Writing Irresistible

Discovering the Many Forms of Narrative

The one thing all good writers have in common is the ability to tell stories. Stories draw us in. And when we read good stories from a particular author, we want to go back when that author tells more stories. It’s as if a transaction is always occurring just below the surface between author and […]

5 Ways Writing Can Increase Intimacy between You and Your Spouse

Inviting Your Spouse into the Creative Process

My friend and coworker started off our premarried class by proclaiming to a room full of optimistic but naïve engaged and dating couples, “MARRIAGE IS HARD, AND YOU’RE ALL GOING TO DIE!!!” While the chances of death for each of us continues to clock in at a solid 100 percent, all married couples know the […]

6 Takeaways for Writers from the #1 New York Times Bestseller *Originals*

Strategies to Help You Truly Stand Out and Make Your Mark Forever

As I’ve gone about my travels recently, one book has stood out to me again and again. For one thing the cover is irresistibly head-turning; the promise of the title is also compelling. I’m referring to Originals: How Non-Conformists Move the World, the #1 New York Times bestseller from respected Wharton business school professor Adam Grant. I […]

Veteran Book Publicist Reveals How to Attract Media Attention

An Interview with Heather Adams, Cofounder of Choice Media and Communications 

Book publishers often think of publicity as the Holy Grail of marketing and for good reason: Media attention has the potential to skyrocket sales. So how does it all work and what do writers need to know about attracting media attention? To find out I turned to 20-year book publicist Heather Adams of Choice Media […]

This One Decision Will Release Your Extraordinary and Unique Creativity

At my local YMCA, the gym where I’m a member, you go one direction to lift weights or use machines. You go the other direction to attend one of the group fitness classes. Earlier this week I decided, for the first time since joining a couple of months ago, to go the group fitness direction. […]