Chad R. Allen Blog

Chad R. Allen Blog

Craft of Writing
Chad R. Allen

How to Come Up with a Great Book Concept

Let me start with three reasons working on a book with a lousy concept is a bad idea: Beautiful, compelling writing is terribly important to publishers, but if your beautiful writing is in the service of a concept that no one will buy, publishers will have a hard time getting

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Creativity & Mindset
Chad R. Allen

Why the Right Motivation Matters for Your Book Proposal

Over the next several posts I want to provide a more or less step-by-step process for creating a compelling book proposal. I will do my best to make the process as practical and simple as I can. If you have a book proposal in process, or if you have been

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What’s in Your Toy Hospital?

This is a picture of what I call our toy hospital. It’s a collection of things in our house that are broken–mainly toys, but also books, dishes, jewelry. Whenever something breaks at our place, we add it to the collection. And here and there, as we can, we pick up

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New Data, New Insights

Earlier this year Baker Books sent a survey to about 15,000 of our readers, and we were pleased to see a solid response. I want to share a few findings from one of the questions that I hope others will find as interesting as I did. (Special props go to

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Craft of Writing
Chad R. Allen

The Not-Very-Sexy Essential to Your Book’s Mind-Blowing Success

I had just done my best to present a proposed book, and now I was sweating it. This has to be one of the most nerve-wracking duties of an acquisitions editor—presenting book projects to pub board and then responding to colleagues’ onslaught of comments and questions. All fifteen or so

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Why Asking Why Is So Important

In 1939 Herman Baker was twenty-eight years old. He had a young family and a steady job working for his uncle, Louis Kregel. Everyone would have expected him to continue in that job, providing for his family and moving up the company ranks. It was, after all, the Great Depression.

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Craft of Writing
Chad R. Allen

What Happens When We Write Down Our Dreams

About a year ago I read a book that had a massive impact on the way I do life. It’s called The Accidental Creative (AL) by Todd Henry, and if you’re a friend who sees me regularly, you’re sick of hearing me talk about it. Among the practices Todd commends in the

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Craft of Writing
Chad R. Allen

21 Ways to Promote Your Book without Being a Scuzzball

With some regularity I hear from authors who say something like, “I don’t want to promote my book because I don’t want people to think this is about me.” I understand the sentiment, and actually I deeply respect it. But there are two problems: 1. Book promotion is not about

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Getting Published
Chad R. Allen

3 Ways to Keep the Doors to Publishing Swinging OPEN

My boss, the publisher for multiple divisions at Baker Publishing Group, says this often: “The door to publishing is either swinging open, or it’s swinging closed.” He’s right. If you are a published author or aspire to be one, your chances of publishing are either getting better or worse all

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Platform & Marketing
Chad R. Allen

How One Little Thing Can Lead You to a Whole New Adventure

So what is that for you? When you look at your life, your work, your spirituality, your marriage, your parenting, your house, your neighborhood, your mission, your travel—what is one little thing you can do? What’s the one thing you’re going to do soon to move forward? Don’t choose one

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Craft of Writing
Chad R. Allen

What Giving Does for the Giver

Dedicated to those affected by Hurricane Sandy “I do not believe one can settle how much we ought to give. I am afraid the only safe rule is to give more than we can spare. . . . If our charities do not at all pinch or hamper us, I

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